An approved-agency program versus criteria-based buying.
This is an agency-program decision as well as a call-sourcing decision. A free receiving platform does not mean free traffic, and approval can affect whether the program fits your planned launch. Ask for the commercial specification and access requirements together rather than assuming that software access establishes the total acquisition cost.
The offer at a glance
Scroll sideways to compare all columns →
| Buying question | Ringelo criteria campaign | Standard Conversions |
|---|---|---|
| Delivered product | Exclusive live inbound final expense enquiries | CTV-generated final expense inbound calls |
| Published price | $60 per qualifying lead in the criteria campaign | No per-call rate established on the reviewed homepage |
| Billing trigger | Age 50–85, active checking/savings account and final expense interest; no minimum duration | Obtain the applicable agency campaign terms |
| Workflow / options | Confirm delivery requirements and availability during setup | Standard Connect browser calling platform |
| Other terms | Confirm funding, credits and any other account terms separately | Agencies apply and are reviewed; platform access is described as free for approved agencies |
Provider-reported terms checked September 9, 2026. Missing information is not evidence that a feature is absent.
Sources for the table: Ringelo criteria offer · Standard Conversions program and FAQ. Confirm the terms for the exact campaign you intend to buy.
How the cost comparison works
Ask the agency quote to separate call spend, any commitments and the included platform access. Then compare the program using your staffed hours and retained outcomes. Avoid assigning a cash value to included tools unless they actually replace a cost your agency would otherwise pay.
Use net call spend plus applicable platform fees and handling labor, divided by policies still active at a defined date. Keep issued policies separate from applications, and track credited calls separately from unbilled calls. The cost worksheet guide explains the calculation.
When to choose Ringelo
Consider Ringelo when the published $60 criteria offer is the campaign specification you want to evaluate first.
The criteria campaign costs $60 per qualifying lead. Qualification requires age 50–85, an active checking or savings account, and interest in final expense coverage. This campaign has no minimum call duration. Other campaign terms must be confirmed separately. These qualifications do not guarantee underwriting approval, affordability or a policy sale. Review the full offer.
When to consider Standard Conversions
Consider Standard Conversions if your agency wants to evaluate a combined traffic and browser-platform relationship and can complete its approval process. This is our interpretation of the documented setup, not a service-quality score.
Questions to settle before paying
- 01Which agency eligibility and approval requirements must we meet?
- 02What rate, minimum spend, billing event and credit policy apply?
- 03What remains available if we pause traffic purchasing?
- 04Which call data, recordings and results can we export from Standard Connect?
Ask both providers for the same written answers, including who resolves a rejected-call dispute. Request the actual documentation available for your campaign rather than relying on a general compliance label. Keep a copy of the terms that applied when you funded the account.
Run a useful comparison
- 01Choose campaigns that fit your licensed markets, staffed hours and carrier access.
- 02Record each campaign’s price, qualifications, charging event and exclusions before starting.
- 03Track a defined purchased cohort through applications, issued policies and a stated retention date.
- 04Review net spend and handling time alongside retained outcomes; do not compare one provider’s application rate with another’s retained-policy rate.
Use our downloadable provider scorecard to record quotes and outcomes. The blank fields are deliberate: fill them with your own agreement and observed results.
Sources and other options
Standard Conversions program and FAQ. These are public vendor statements, not audited performance evidence. Prices and availability may change.
See the final expense inbound platform shortlist for the full set of alternatives, or use the buyer’s checklist to review a proposed campaign.